After the ecstatic “yes, we got it!” in June 2008 followed 1,5 years of intense, hard work for the Statoil team at SDG – before the (internal) launch of Statoil’s new profile 2 November 2009.
And how proud we now are to have won the Award for Design Excellence 2010 for Statoil’s visual identity! Presented by the Norwegian Design Council, we received the prize together with the client at DogA at the Design Day 17 March.
Below we present a glimpse of the work that was done on the new Statoil identity.
For a fuller impression and more detail on the strategic work, design sketches etc. see the Statoil case video presentation.
The process
The first physical 3D shape – made in plasticine.
3D shape discussions.
3D printer prototype of the logo symbol. Thanks to the guys in K8, we made a huge step forward.
Oslo, 12 August 2009: First presentation meeting with the UK based signage company Harkess-Ord.
Presenting a range of materials and production techniques, Harkess-Ord proved themselves as a solid and innovative signage company.
15–16 October 2009: Follow-up on the production of the first prototypes. The client representative, Ole Gunnar Dokka, looking thoroughly pleased.
The result
The new Statoil logo
Basic elements of the new identity
An unique typeface was designed
Signal photography style
Literature system
Digital elements, including redesign of statoil.com
Information graphics style
Statoil work wear
Statoil branded environments
Statoil signage system
Branded enviroments – tradeshows and signal products
Motion graphics
written 19/1 — 2010, and tagged with Award for Design Excellence, branding, profile, Statoil, visual identity
