Case studies
NSB Interaktiv
NSB Interaktiv er en innholdsportal som gir betydelig merverdi for reisende med tog. Snurr film, spill spill, bli reiseinspirert!
Sorrisniva
Sorrisniva – vinner av Merket for god design 2010
Freia Sjokoladebutikken
Freiabutikken på Karl Johan er nyåpnet med ny identitet – og med navnet Freia Sjokoladebutikken.
Statoil
Statoil – wins the Award for Design Excellence 2010
NRK Super
Ved utviklingen av identiteten til det nye barneuniverset var det viktig å finne frem til et uttrykk som inviterte barn inn. Aldersspennet på 10 år gjør at det er store individuelle forskjeller på målgruppen. Det var derfor viktig at den visuelle identiteten ble tidsriktig og kul nok for de store samtidig som den var forståelig og leken for de små.
DIGEST
50 kreative kilder å kose seg med i datavær
For alle dere som ikke klarer legge vekk strømmen av inspirasjon og kunnskap, selv om det er ferie og idyll, her er en liten sommerhilsen fra oss i SDG og SDG Diary. The creative fifty er en samling med 50 av de kildene vi bruker mest i vår hverdag, hvor vi har lagt linken til de...
New Business Opportunities in Retail
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all about destinations, to integration into every aspect of business: Find the presentation below or at slideshare.net/helgetenno. I’ve included the part of the script describing the three areas of retail I’ve concentrated on;...
The communications pyramid
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and ability in relation to each other? During a short talk with Ji Lee at Gulltaggen 2010, he presented a hierarchy where advertising is at the top, then marketing, brand and at...
“You can wipe your *** with that budget!”
A statement from a heated finance discussion? No. Just a new way to save our planet. The movement of brands towards associations with sustainable values is an indication of a consumer culture that is elevating itself beyond pure product benefits. Moral high-ground is the new positioning challenge. We want something to believe in. But how far can...
Why more doesn’t necessarily make you merrier
p>or How to deal with a nation of unhappy and indecisive shoppers Four times a year we see the supermarket shelves fill up with brand new products. We’ve had increased competition in recent years, and competition seems to multiply choice. Among the new releases we not only see new brands we also find that exciting brands...
Designing identities
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized process. It needs to lead the entire creative and strategic process from its initial spark to its finale. In his talk on FMCG, brands and product design, Richard Murray suggests that...
The greatest thing the iPad did
The greatest thing the iPad did was help people imagine what the web should look like. Is the following statement wrong: “The iPhone changed a mobile industry which was stuck behind it’s own blinders”. Or, why is the statement correct? Because the mobile industry had created a set of rules and ideas of how the mobile world...
ANNOUNCEMENTS
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Vacation time. Wishes eveyone a great summer. We'll be back in 3 weeks. Enjoy! 3 weeks agoVisuelt 2010: Sølv og nominasjon til Statoil
Interaktivt sølv I kveldens prisutdeling av Visuelt 2010 på Christiania Teater vant SDG sølv for Statoils...
Holmenkollstafetten 2010
Vårens vakreste eventyr, lørdag 8. mai! Team SDG & IUM stiller med et sterkt lag av...
Helge Tennø fikk årets Ærespris på Gulltaggen 2010
SDG-planner Helge Tennø fikk tildelt Æresprisen på Gulltaggen 2010. Juryen trekker frem at Tennø kjennetegnes...
Merket for god design x2
Merket for god design til Statoil og Sorrisniva: Sammen med kunden var vi i gĂĄr stolte...
Vi gratulerer Sorrisniva med prisen for ĂĄrets mest innovative reiselivsbedrift
Ă…rets Reiselivspris gikk til Sorrisniva AS i Alta. Sorrisniva er en helĂĄrig opplevelses- og serveringsbedrift...
NRK & SDG win Design Effect Award
Design works. We know it, and a few weeks ago we got a chance to show...
